Since moving to Israel in 2004 Adina has worked on a freelance basis, building up a growing client base, and since 2006 has worked for Tail of the Lion, Inc. E-Commerce Stores, where she has become one of their senior programmers. In that time, Adina has launched dozens of e-commerce sites as well as other websites for businesses and individuals.
Adina also has extensive training in SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization), and works very closely with web designers and content writers to create fully developed, integrated sites with complex admin systems.
Adina lives in Shaalvim, Israel with her husband and three children.